YouTube is rapidly changing to become more family friendly, to try and sustain their relationships with big brands. This is putting huge pressure on some of their biggest content creators. This creates the question for YouTube ‘what is more important the creators or the advertisers?’ Demonetization First of all let me explain what demonetization is. When you watch a YouTube video most of the time you are going to see an ad (unless you are using adblock). When people watch these ads they support the youtuber they are watching by providing them with ad revenue. But when YouTube decides that a video is not 'friendly' and therefore should not be associated with their advertisers they can choose to demonetize the video so that ads cannot be shown for that video .( https://www.recode.net/2016/9/4/12795214/youtube-demonetization-explainer ) Why is YouTube doing this? Big brands have become wary of advertising on YouTube because of the possibility of their ads being s...